You have been asked to analyse a realistic business and through systematic fact finding and documentation identify operational issues within that business. In this assignment you will be playing the role of a Business Analyst who has been selected by the top management of Airbnb (www.airbnb.com.au) to analysis their situation. Airbnb runs a website on which users can rent out apartments, private rooms and entire homes to other users. Being aware that Airbnb is operating in a highly dynamic environment, top management has given you the task of preparing a business report which includes a model of Airbnb’s current business system, a stakeholder analysis and a SWOT analysis. In particular, Airbnb is interested in identifying possible opportunities and threats for the company and a roadmap for how possible problems can be addressed. Your manager has already found several interesting web sites and articles that will help you with completing this assignment. Here is a list of the material to assist you in this report: http://www.nolo.com/legal-encyclopedia/pros-cons-airbnb-vrbo-other-short-termrentals.html http://blog.airbnb.com/wp-content/uploads/Airbnb-economic-impact-study-New-YorkCity.pdf http://www.economist.com/news/business/21601259-there-are-signs-sharing-site-startingthreaten-budget-hotels-room-all http://www.traveller.com.au/why-i-dont-use-hotels-gtuihb https://www.realwealthnetwork.com/learn/news/beware-airbnb-squatters-new-rulings/ Page 2 of 4 In this activity students will develop the ability to gather and record information, document systems and detail business requirements. They will then convey this clearly in a well presented and articulate manner. The business report will include: Submission Requirements: Expected structure Assignment cover sheet Title Page Executive Summary Table of Contents Objectives System Modelling o Rich Picture o Use Case Diagram o Discussion of each diagram Stakeholder analysis SWOT analysis Problem identification Next steps Conclusion Reference Appendices
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