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Question 1: Please draw a schematic diagram of the West Marine supply chain. This diagram would fit somewhere between a process flow diagram and a value stream map. (20 total points)
Based upon the information in the case only, add all the information to the diagram that you would think a responsible supply chain manager would require using this diagram to help him/her analyze this supply chain. (For example, number of sku’s, inventory safety stock, etc.) This information should be placed on the schematic.
Utilizing the notes section of the slide, list the three most important bits of information (not mentioned in Part A above) you think would be beneficial to assist a supply chain manager in evaluating this supply chain. So, what information is missing from the case that you would like to know so that you could analyze the case more fully? This situation happens all the time in industry!
Briefly (and the key word is briefly but be very specific) explain why you would need this information from Part B of the question.
From whom and how might you obtain the information in Part C? Be specific!
Question 2: List and explain the primary dangers of executing an acquisition when the company does not have a solid supply chain foundation? Utilize the point in time just after the E&B acquisition. (30 total points)
Sometimes when you are inside a company it is difficult to see the forest for the trees–always fighting today’s battles! Therefore, for this question place yourself in the position of a consultant with 100% complete access to West Marine via the case.
The intent of this question is for you to probe the case for the strategic dangers that lurk in the absence of a solid supply chain infrastructure
Do not use “lack of strategy” as an answer!!
An average response will identify at least two dangers.A top-level response will identify three. Do not exceed three! I am not looking for extensive lists—I am looking for depth and breadth. Discuss each danger separately.
Question 3: What supply chain improvements were necessary for WM to turnaround its supply chain performance? (20 total points) Discuss each improvement separately.
The intent of this question is for you to probe the case for the most important underlying problems and there causes that WM must address. You must define the problem before you can solve the problem!
Also, be sure to explain or make an argument justifying why your solution solves an existing problem.
This question consists of two parts:Why and How! Discuss each item separately.
Be specific and freely use examples from the case when responding to this question! The lack of examples from the case is a typical area where students lose points.
For this set of questions, be certain that you focus on the Boat U.S. acquisition!
An average response will identify at least two improvements. A top-level response will identify three. Do not exceed three! I am not looking for extensive lists—I am looking for depth and breadth.
Question 4: Why is CPFR important? How did CPFR help WM address its supply chain challenges? (20 total points)
Question 5: Is WM ready for the Boat U.S. acquisition? YES, or No…you cannot pick both. Take a stand! What are its primary supply chain problems — as they relate to CPFR? What are the risks associated with each one of those problems? Explain your reasoning and how it might tie back into previous modules. (30 total points)
An average response will identify at least two items. A top-level response will identify three. Do not exceed three! I am not looking for extensive lists—I am looking for depth and breadth. Discuss each risk separately.
VI. Grading Criteria: West Marine PowerPoint Presentation Assignment:
(The instructor reserves the right to change the grading criteria for this assignment without notice.)
PowerPoint presentations are another communication device that stresses organizing thoughts in the appropriate hierarchy and sequence, selecting words for their power and expressiveness, using technical terms in appropriate contexts, representing complex data and symbols precisely in prose.
They require the use of appropriate business language; do not use slang language, or colloquialisms, etc.
Analysis: (About 120 points)
1. Does the PowerPoint presentation answer each of the questions?
2. Does each answer to a question contain analysis of the major issues?
3. Does the analysis for each question incorporate concepts/techniques from all readings
(including previous modules)?
4. Does the analysis effectively incorporate information from the case?
5. Does the analysis show relationships among important factors?
6. Are assumptions explicitly stated?
7. Does the analysis isolate fundamental causes of the problems?
8. Does the analysis contain enough detail to support recommendations, causes and
effects, etc.?
9. When the analysis is undertaken does it use the information at its disposal correctly,
thereby leading to correct answers.
10. Does the presentation utilize the information and apply it to today’s environment?
11. Are the risks associated with this case discussed in detail?
12. Do the notes section of the slides contain enough detail to explain the slides?
Quality of Professional PowerPoint Slides: (About 60 points)
1. Are the slides logically organized?
2. Is the presentation readable and does it flow with continuity?
3. Are rules of grammar, punctuation, spelling, sentence and/or paragraph construction,
uppercase/lower case, etc. followed?
4. Is the PowerPoint presentation concise & succinct? Is the presentation length 13 slides?
5. Do the slides support, amplify and clarify your answers?
6. Do the slides represent correct information?
7. Is the presentation visually attractive?
8. Was the “Notes” section in PowerPoint utilized to add depth to the presentation?
9. Do the slides use a common font, theme, layout, size, upper/ lower case letters, etc.?
10. Does the PowerPoint deck contain an agenda slide, overview, or objectives slide?
11. Does the deck contain a schematic of the supply chain that is under analysis?
12. Does the deck contain a summary slide that lists the “next steps” that should be taken to
move the process forward?
13. Do the PowerPoint slides have graphics, a short video, etc. that help to emphasize your
points? You must explain in the “Notes” sections how this clip adds to your answer!
14. Were citations used on the appropriate slide or note section?
Overall Criteria: (About 20 points)
1. Is the PowerPoint presentation logically consistent and effectively structured–so it sells
its ideas?
2. Is there a high likelihood that the recommendations will achieve their intended results?
SCM 800
West Marine Case Team Assignment
ACADEMIC INTEGRITY:This deliverable IS a group assignment. You are on your honor. You cannot discuss any aspect of this case or anything related to it with any other teams. You cannot use any outside resources other than your notes, course articles and material, and your own team members. One of the biggest problems I have encountered with this assignment is plagiarism. Please cite any sources you may use.
Assignment Document:
This document includes the following assignment information needed to complete this case assignment:
Assignment Objectives
Assignment Introduction
Assignment Directions
Assignment Guidelines and Requirements
Assignment Questions
Grading Criteria
Cover Page and Academic Integrity Pledge
I. Assignment Objectives:
The goal of this assignment is to utilize concepts mastered and apply them in a real-world setting. West Marine explores various themes including but not limited to the following:
Evaluate CPFR and its impact of a firm
Explore issues surrounding collaboration and coordination in a supply chain environment
Analyze the impact of mergers and acquisitions on supply chain management
Illustrate implementation challenges and propose solutions utilizing CPFR
Specify and analyze various costing issues
Assess risk and mitigation strategies
II. Assignment Introduction:
This real-world case assignment is designed to help students evaluate the use of a collaborative approach to integrating across the SCOR processes of Plan, Source and Deliver (Customer Fulfillment) within the context of a retail environment. Teams will assess the firm’s supply chain before and after the implementation of CPFR. They will analyze the existing supply chain’s problems, propose solutions, and will critically evaluate the CPFR process—including its strengths, weaknesses, implementation challenges, and operational issues.
III. Assignment Directions:
Your team’s responses to the West Marine assignment questions are to be organized into a professional PowerPoint presentation of approximately 12 slides. Prepare the presentation in the “Normal” view, utilizing a portrait format to make liberal use of the “Notes” feature on all slides. PowerPoint slides, by necessity, must be brief. Therefore, use the notes feature to justify or more fully explain the bullet point content of a slide.
Do not leave the instructor guessing on the meaning of a particular slide. You might think of the notes as containing material you would state if you were verbally presenting your slides. Please, do not write volumes in the notes section. Be concise but clear on the meaning of each slide. All your extra information about a particular slide must fit on that 8.5 by 11 portrait version of the “Notes” page for a particular slide. Also do not re-write the question on the notes slide. Please just write either Q1, Q2, Q3, etc. at the top of the notes section.
The presentation should begin with a brief introduction giving some background on the case and stating the purpose (Objectives/Goals Type Slide) and organization of the presentation (Agenda Type Slide). The introduction should then be followed by your response to each of the assignment questions. There are multiple sets of questions associated with this case and most of the questions contain multiple parts or sub-questions. Please be certain to address each part of each question set. Also, please be sure that you make it clear to the reader that you have addressed each part of each question. This information should be very clear in the “Notes” section and will have to appear on the slide portion of the presentation.
When you are asked to make a choice or take a position in answering a question, be certain to present the argument or justification for your choice. In support of your position, it is often useful to draw on the literature that you have read for the course.
Note: Arguments can be used to positively affirm a particular position as well as to indicate that alternatives are not worthy of support. In other words, sometimes you can support a position by effectively arguing against other alternatives.
The two biggest problems I find with these types of presentations and team assignments are as follows:
All team members do not review all answers prior to submission–leading to incorrect, incomplete, and less than satisfactory responses. This problem is huge. I strongly suggest all members of the team re-read all of the information in the syllabus and in other areas of this course discussing how all team members must participate is all aspects of the case.
Teams do not use enough examples as they justify a position.
Please note: The team should place citations on the slides as needed that illustrate the problems/questions/goals/objectives, etc. you are trying to obtain.
See the Course Schedule for due dates for these deliverables.
IV. Assignment Guidelines and Requirements:
1. Your team’s responses should be organized into a professional PowerPoint presentation of approximately 12-13 slides. Is the presentation concise & succinct?
2. All extra information about a slide must fit on that 8.5 by 11 portrait version of the “Notes” page for a slide.
3. Do not use any pdf type files in your submittals—PPT only. PPT should be formatted to print the slide and notes section.
4. The presentation must be formatted for single sided printing (no double-sided reports). Please preview print before submitting-make sure it is formatted correctly.
5. Please read the attached grading rubric for additional information that will be considered when the assignment is graded.
6. Use bullets on the slides…no long sentences or paragraphs.
7. Does the PowerPoint deck contain an agenda slide and objectives slide? Not counted as part of the total.
8. Does the PowerPoint deck have a summary slide? Not counted as part of the total.
9. Please use proper citations when necessary on the appropriate slides. Do not plagiarize.
10. Please include & use the enclosed cover page or similar page transcribed to PPT.
11. Points will be deducted for not following formatting directions and not answering all assignment questions.
12. Utilize graphics or even a short video to help emphasize a concept or elaborate on an answer to a question.
13. Any appendices type slides must be numbered and have a title. You cannot have more than one appendix per slide. You can only use one side of the paper.
14. All work must be completed in a professional manner.
15. Please note: We do not have pre-grading of any of the assignments.
16. We do not allow resubmittal of the assignment after it is graded.
17. You will have only one document downloaded to the drop box:
1. The actual document in PPT type file extension. This deck will include use of the ‘notes’ portion
2. No other documents are required…no Excel files, Word documents, etc.
ATTACHMENTS
5_avoiding_cpfr_pitfalls_in_the_consumer_goods_industry.pdf
cpfr_only_the_beginning_of_collaboration.pdf
reading_5.docx
1_west_marine_case.pdf
2_cpfr_time_for_the_breakthrough.pdf
3_cpfr_an_overview.pdf
4_how_motorola_put_cpfr_into_action.docx
5_avoiding_cpfr_pitfalls_in_the_consumer_goods_industry.pdf
west_marine_case_assignment_with_details_and_print_outs.pdf
Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool’s honor code & terms of service.
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