For The individual marketing plan: Marketing Plan: Choose a business or marketing idea to deploy to the New Zealand marketplace (i.e. your business or marketing idea must take place in New Zealand). Through each week you will learn the concepts to be able to complete a marketing plan for this idea/business. 1) The length is 3000 words. 2) Focus on the marketing mix, the 4 p’s of marketing and market segmentation. 3) If surveys or books have been consulted there has to be a refrence list Intext Citation, APA 6th and I have chosen Internet of Things ( Marketing Idea) This is the criteria Criteria A range B range C range D range Situation Analysis Good understanding of the concepts/information and how they are applied to the context in question Good balance of theory and application Adequate understanding of the concepts/information and how they are applied to context in question Mostly adequate balance of theory and application May not address all areas of the assignment adequately Poor understanding of the concepts/information and may not apply them to the context well enough. May focus too much on either the theory or the context Does not address all areas of the assignment accurately or adequately Inadequate understanding of the concepts/information and fails to apply them to the context Market Analysis and Strategies Good understanding of the concepts/information and how they are applied to the context in question Good balance of theory and application Adequate understanding of the concepts/information and how they are applied to context in question Mostly adequate balance of theory and application May not address all areas of the assignment adequately Poor understanding of the concepts/information and may not apply them to the context well enough. May focus too much on either the theory or the context Does not address all areas of the assignment accurately or adequately Inadequate understanding of the concepts/information and fails to apply them to the context Tactical Plans Good understanding of the concepts/information and how they are applied to the context in question Good balance of theory and application Adequate understanding of the concepts/information and how they are applied to context in question Mostly adequate balance of theory and application May not address all areas of the assignment adequately Poor understanding of the concepts/information and may not apply them to the context well enough. May focus too much on either the theory or the context Does not address all areas of the assignment accurately or adequately Inadequate understanding of the concepts/information and fails to apply them to the context Executive Summary Good understanding of the concepts/information and how they are applied to the context in question Good balance of theory and application Adequate understanding of the concepts/information and how they are applied to context in question Mostly adequate balance of theory and application May not address all areas of the assignment adequately Poor understanding of the concepts/information and may not apply them to the context well enough. May focus too much on either the theory or the context Does not address all areas of the assignment accurately or adequately Inadequate understanding of the concepts/information and fails to apply them to the context Referencing More than adequate referencing (has gone beyond course readings and lecture notes) Adequate referencing (lecture notes and course readings) Includes in-line Poor attempt to reference (only one source or sources may not be academic). May be no in- line citations No attempt to reference No in-line citations Organisation Ildili ii Good use of paragraphing format Ideas flow logically ii Adequate use of paragraphing format Ideas flow reasonably logically Paragraphing may be inadequate Ideas do not always flow logically No paragraphing (e.g. may be bullet points) No sense of an overall organisational pattern Presentation Good presentation (title page, correctly formatted, fulfils the page limit) Accurate language used Adequate presentation (title page, correctly formatted, may be under or over page limit) Readable, although some errors may still be noticeable Inadequate presentation (may be no title page, under or over length and/or not correctly formatted) Language errors cause problems with readability Very poor presentation (e.g. no title page, severely under length, not correctly formatted) Language errors cause severe problems with readability
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