500 -600 WORDS TOTAL
Read the entire case study and answer the 2 questions that immediately follow it
The attached Case study should contain
Abstract
SWOT ANALYSIS
Strengths:
Weakness:
Opportunities:
Threats:
RECOMMENDATION
Wish You Wood Toy Store
Case Study #1 (pg. 129)
Discussion Questions:
1. Prepare a SWOT analysis for Wish You Wood toy store, based on the information given.
2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Should the store continue or change its current approach?
Table 1.1 SWOT Analysis
| INTERNAL | EXTERNAL |
| Strengths | Opportunities |
| Weaknesses | Threats |
Table 1.2 General Corporate Strategy
| Recommendation: |
| Continue or change its current approach: |
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