Essay Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.
Introduction: For sustained success, Customer Relationship Management strategy must be aligned with the organization’s mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so too will the CRM strategy.
Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.
Activity Details:
Step 1: Introduction and Preliminary Research Research lesson readings as well as external academic resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about strategic CRM. Locate and read a minimum of two articles that focus on strategic CRM. These articles should have been published within the last three years, as technology has improved significantly over that period.
Step 2: Write an essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Based on the topic readings and the research you have conducted:
· Write an introductory paragraph that defines “strategic CRM”
Highlight and describe the CRM strategy articles you have researched · Explain why CRM strategies are iterative processes ·
Explain why Customer Relationship Management strategy must be aligned to the organization’s mission, purpose and business strategies. ·
Provide an argument why strategic CRM is important to small business owners and entrepreneurs. ·
The conclusion paragraph should summarize what you have learned about “strategic CRM”.
Essay Rubric APA Styles Use these writing guidelines: · Include a cover page and references in addition to your required word count.
· Use correct APA format.
· Double-space text.
· Use size 12 Times New Roman.
· Use section headings to organize.
(optional) · Indent paragraphs.
· Include in-text citations.
· Use correct spelling, grammar, sentence structure, and verb tense Additional sources for paper attached https://www.forbes.com/sites/forbesagencycouncil/2018/03/12/15-ways-to-increase-brand-loyalty-and-retain-your-customer-base/#4adfaac77330
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