Description
I will provide the files for instructions, please research carefully what is this brand about Our client is MASH – more info here: https://thisismash.com/ I only need two parts to be done in this report, Which are Situation Analysis + Marketing Materials (please provide me with Appendices) Please only receive this task if you have creative ideas, not just fill the words Please do the work in “Pleaseworkhere” file has been provided
AMB202 IMC Final Assignment CRA – 50% of final grade Semester 2, 2020
Grade
7
6
5
4
3-1
Knowledge and Skills (KS 1.1): Integrate and apply disciplinary theory and skills to practical situations
10-8.5
8.5-7.5
7.5-6.5
6.5-5
5-0
Identify & analyse the problem(s) using the appropriate theoretical framework(s) of the discipline
SWOT & situational analysis, possible PESTE
10 marks
Demonstrate thorough understanding of scope of problem (s).
Covers all aspects of the analysis, always trying to drill down and give depth; uses all elements of the underpinning theoretical framework relevant to the discipline.
Demonstrates awareness of the scope and scale of the problem(s).
Covers all aspects of the analysis, showing some depth in places; uses all elements of the underpinning theoretical framework relevant to the discipline.
Is able to identify/name the problem(s) and give indications of the outcomes /implications that make it problematic.
Gives an overall analysis using main elements of the underpinning theoretical framework relevant to the discipline.
Is able to identify/name the problem(s).
Gives a partial analysis using main elements of the underpinning theoretical framework relevant to the discipline.
Does not identify the problem(s) OR identification is insufficient.
Analysis demonstrates little or no understanding of the underpinning theoretical framework relevant to the discipline.
Critical Thinking and Analysis: Research, analyse & evaluate information relevant to a problem or issue in order to suggest solutions and/or recommendations
5
4
3
2
1
Strategy explained & justified = 5 marks
Strategy makes sense, explained and analysed.
Strategy makes somewhat sense, explained and analysed.
Strategy has flaws.
Strategy is missing or made up. Does not come from IMC theory.
Strategy is missing or made up. Does not come from IMC theory.
5
4
3
2
1
Provide solutions and/or recommendations that follow coherently from the research and analysis carried out.
5 marks
Provides strong & cohesive solutions and/or recommendations, and choices are prioritised; links to foregoing research and analysis are coherent and well integrated into the text, which link to stated objectives. Objectives are SMART and driven from strategy.
Provides strong-ish solutions and/or recommendations, with some prioritisation of choice; there are coherent links to foregoing research and analysis, which link to stated objectives.
Objectives are somewhat SMART and follow from strategy.
Provides a range of solutions and/or recommendations; links to foregoing research and analysis showing some coherence, which link to stated objectives.
Objectives are somewhat SMART. Strategy is not identified or flawed.
Provides some solutions and/or recommendations; there is some linking to the foregoing research and analysis, but lack of thought & proof is evident.
Objectives are not very SMART. Strategy is not identified or flawed.
Demonstrates little or no solution(s) and/or recommendation(s) OR the solution and/or recommendations provided are not informed by research and analysis; significant limitations apparent.
Objectives don’t relate nor SMART. Strategy is not identified or flawed.
10-8.5
8.5-7.5
7.5-6.5
6.5-5
5-0
IMC tactics & media channels
Campaign collateral included in-text, appendices and/or actual mock-ups
10 marks
All tactics realistic while providing creative & innovative solutions.
You include campaigns mock-ups and/or marketing communication collateral.
Created and designed by your agency.
All tactics are realistic, creative and innovative.
There are slight flaws or omissions in your marketing collateral.
All tactics are realistic with a level of creativity and innovation.
Marketing collateral is limited and last minute. It is missing hashtags and other important aspects.
All tactics are realistic and show some level of creativity and innovation.
Marketing collateral is limited.
Some tactics are realistic but show little creativity and innovation.
No supporting collateral.
10-8.5
8.5-7.5
7.5-6.5
6.5-5
5-0
Application of theory
10 marks
Comprehensive exploitation of theory that is skilfully integrated into practice to produce creative and innovative outcome(s).
Theory is appropriately used and is integrated into practice; outcome(s) appropriately fulfils all requirements.
Basic application of theory; an attempt to integrate this into practice, outcome(s) is appropriate to main requirements.
Some use of theory; integration into practice is not fully realised outcome(s) is largely appropriate to main requirements.
Little or no evidence of application of theory to practice.
5
4
3
2
1
Timeline, Evaluation
5 marks
You provide a
comprehensive and realistic timeline. You discuss relevant measurement and evaluation approaches. Budget & costings may be discussed.
You provide a detailed timeline for implementation. You outline relevant measurement and evaluation approaches.
You provide a realistic timeline and/or implementation. You identify measurement and evaluation approaches.
You provide a broad timeline for implementation. You identify some measurement and evaluation approaches. You are not specific enough.
You provide a limited timeline for implementation. You identify a limited number of measurement and evaluation approaches.
Professional Communication (PC 3.1): Communicate effectively through written tasks appropriate to varied contexts and audiences
5
4
3
2
1-0
Professional writing
5 marks
The content, structure and format of your report reflects industry practice. The meaning is consistently clear. There is a high level of attention to detail including grammar, syntax and spelling.
The content, structure and format of your report reflects a high standard. The meaning is clear. There is attention to detail including grammar, syntax and spelling but you have errors.
The content, structure and format of your report reflects a good standard. Overall meaning is clear with some lapses in detail and correctness e.g. grammar, syntax and spelling.
The content, structure and format of your report reflects a sound standard. The intended meaning can be discerned despite some lack of clarity. Significant lapses in grammar syntax and spelling.
The content, structure and format of your report does not meet basic industry standards. Your choice of language fails to make meaning clear; many errors of grammar, syntax and spelling, range of mistakes indicating lack of editing and proofreading.
Total marks_______/ 50
RESULT __________ /50%
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why choose our academic writing service?
Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why Choose Our Academic Writing Service?
Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently
How It Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH Essay fount TODAY AND GET AN AMAZING DISCOUNT
The post Strategic Intergrated Marketing Communication Plan appeared first on Essay fount.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
