ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
1. What are the steps involved in planning an ad campaign?
2. What is the difference between informational, persuasive, and reminder advertising?
3. What are the pros and cons of the different media types?
4. How can the effectiveness of Advertising be evaluated?
5. Why do companies use public relations as part of their IMC strategy?
6. What are the elements of a public relations tool kit?
7. What are various forms of sales promotions?
8. What factors should a company consider when evaluating a sales promotion?
PERSONAL SELLING AND SALES MANAGEMENT
1. Why is personal selling important to an IMC strategy?
2. What are the steps in the personal selling process?
3. What do sales managers need to do to manage their sales force successfully?
4. What is the difference between monetary and non-monetary incentives?
5. What are three areas of personal selling in which ethical and legal issues are more likely to arise?
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