Sainsbury’s is planning to launch its online shopping store: “Buy online and collect in store”. Customers will be able to shop from the comfort of their home, make payment online or pay at time of collection in store. No more queuing, no more stress. As a marketing consultant, you have been appointed to develop a marketing plan .Your report will have to be presented in a comprehensive and fluid manner so that all managers of the different departments understand clearly. You are expected to: Conduct a SWOT analysis of the organization. Assess how the trends in the marketing environment (PESTLEE) might impact its marketing strategies. Identify the factors that could influence buyers’ behavior. What marketing strategies would you recommend to ensure the success and growth of the organization?Status Type Number of words should be between 3000-5000 including a summary of 500 words. Your arguments must be supported by a minimum of 10 scholarly peer reviewed journal sources cited in text and listed in the reference list as per Harvard format.
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