Research Questions (11) 1.What is marketing? What is marketing mix? What are the traditional 4 Ps? Explain in details with examples on each mix to backup your explanations. Latest concepts of the marketing mix have increased to as many as 9 Ps. What are these and explain? 2.Explain the difference between: market research and marketing research quantitative research and qualitative research primary and secondary data 3. Identify and explain the following: business objectives in conducting research objectives of research methods of collecting information methods of data analysis 4. Explain the following research terminologies : census, geographic, mean, median, validation, data processing, data sources, estimate, judgement sample, and Boolean operators 5.How can technology improve marketing research? Explain thoroughly using at least 15 sentences. 6.What are the ethical aspects of marketing research? Provide a sample Code of Conduct or Code of Ethics of a research company. 7.Why is culture an important consideration in studying and applying marketing? 8.Identify and explain the different stages of the research process. 9.In what situation do you select a pie chart to present your research data? When do you use a line graph or a bar graph? Provide 2 examples each of a pie graph, a line graph and a bar graph. 10.Research 5 customer satisfaction questionnaires from different companies. Explain the importance of customer satisfaction questionnaires 11. You are required to write a report on how marketers use the different methods of marketing research to identify the opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities. To be able to do this assessment, you should: choose a company identify the various market research techniques the company has used to gather information about the market Explain how these research techniques are conducted Provide a sample feedback form, survey form or questionnaire.

This assignment is in two parts, the first one that will require you to undertake some research, the second part will involve a preparation of worksheet. The assignment aims to develop understanding of financial statements and their use in decisionmaking. The task is to study and compare 2 publicly held company specifically in the same industry, (use ASX’s website to select a company) and be able to understand the structure of financial statements. This project itself includes several assignments, each of which comprises a part of the students’ task. However it is well encouraged to include any additional information that students may think will be useful in conducting financial statements analysis of the company. General Rules and Requirements: The report should be prepared by a small group (with a maximum of three to four members) with the contribution of each member specified on the report’s title page. Reports must be confined to 4,000 words (+/- 5%). A title page, table of contents page (based on your report headings), introduction, conclusion and list of the references actually cited should accompany your report. Font type should be Arial (size 11), paragraph spacing should be equal to 1.5. Note: any additional material from external sources that you “paste” into your report is NOT included in the word limit. Also, ensure it is appropriately referenced. PART A: (50 MARKS) Part A1 (10 points) Before the actual financial statements are evaluated, your group must inform interested parties about the company’s business structure, operations, services and all other business activities that are conducted, etc. Part A2 (10 points) Locate the most recent annual report of your public listed chosen companies of the same year. Your group will need to review the major sections of this report in order to familiarize yourselves with the content of each of the financial statements and appropriate footnotes. • Review the most recent year-end balance sheets of the companies and indicate the following: The amount of total current assets The amount of total non-current assets The amount of total current liabilities The amount of total non-current liabilities The amount of total stockholder’s equity 2 Compare the above figures with the figure of second company. Compare percentage increase or decrease. (Use Excel Sheet) Part A3 (10 points) • Review the most recent year’s income statement and indicate the following: • total (operating) revenues. • cost of goods sold (if listed). • total expenses (before income taxes) • any non-operating (or extraordinary) gains and losses, and • Earnings per common share. Compare the above figures with the figure of second company. Compare percentage increase or decrease. Part A4 (10 points) Review the statement of cash flows for the most recent year and indicate the following: • net cash inflow (outflow) from operating activities. • net cash inflow (outflow) from financing activities. • net cash inflow (outflow) from investing activities. and • net increase (decrease) in cash during the year. Compare the above figures with the figure of second company. Compare percentage increase or decrease. Part A5 (10 points) Review the stockholders’ equity section in your chosen company’s most recent year-end balance sheet and compare that with the figure of second company. Compare percentage increase or decrease. Compare percentage increase or decrease. • List the stockholders’ equity account balances and number of outsta
The post Research Questions (11) 1.What is marketing? What is marketing mix? What are the traditional 4 Ps? Explain in details with examples on each mix to backup your explanations. Latest concepts of the marketing mix have increased to as many as 9 Ps. What are these and explain? 2.Explain the difference between: market research and marketing research quantitative research and qualitative research primary and secondary data 3. Identify and explain the following: business objectives in conducting research objectives of research methods of collecting information methods of data analysis 4. Explain the following research terminologies : census, geographic, mean, median, validation, data processing, data sources, estimate, judgement sample, and Boolean operators 5.How can technology improve marketing research? Explain thoroughly using at least 15 sentences. 6.What are the ethical aspects of marketing research? Provide a sample Code of Conduct or Code of Ethics of a research company. 7.Why is culture an important consideration in studying and applying marketing? 8.Identify and explain the different stages of the research process. 9.In what situation do you select a pie chart to present your research data? When do you use a line graph or a bar graph? Provide 2 examples each of a pie graph, a line graph and a bar graph. 10.Research 5 customer satisfaction questionnaires from different companies. Explain the importance of customer satisfaction questionnaires 11. You are required to write a report on how marketers use the different methods of marketing research to identify the opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities. To be able to do this assessment, you should: choose a company identify the various market research techniques the company has used to gather information about the market Explain how these research techniques are conducted Provide a sample feedback form, survey form or questionnaire. appeared first on Homework Aider.


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