Assignment 1 requires you to plan and develop an e-commerce business strategy report fora New Zealand organization including building a prototype website using Joomla! based onthe online business category assigned to you. Your online business category will be emailedto you during the second week.You will be required to develop your prototype website using the Joomla! ContentManagement System in www.cloudaccess.net cloud platform. Details about setting up yourwebsite at CloudAccess.net is provided in Joomla Workshop 1 (Joomla Workshop 1 PDF isavailable on your UUNZ uPortal course desk under Week 1 materials).Your business model and prototype website must be related to the online business categoryassigned to you. Conduct a disintermediation impact analysis in the industry relevant to your proposedonline business and assigned business category.When you conduct a disintermediation impact analysis, you have to discuss if there isalready some evidence of disintermediation of markets in your relevant industry. You haveto discuss the impact of disintermediation by your online business on the market, theproducers, and the consumers. Report Section 2 – E-commerce Business Model (approx. 1000 words) (LO-2) 20 marksA business model is a plan for making money. The textbook explains 8 components of abusiness model. Discuss the following 5 components of the e-commerce business model foryour online business: Value Proposition – how does your online business fulfil customer needs? Revenue Model – how does your online business earn revenue and have a positiveReturn on Investment (ROI)? Competitive Advantage – what are the special advantages of your online business inthe market that others don’t have? Market Strategy – what are the plans of your online business to promote itsproducts and services in order to attract customers? Organisational Development – what types of organisational structures are necessaryin your online business to carry out the business plan? Report Section 3 – Clickstream Behaviour (approx. 650 words) (LO-2 & 3) Clickstream behaviour refers to the transaction log that consumers establish as they browsethe Internet for shopping and buying:Search for a product or service > interact in social media > view offers in differentwebsites > land on your website > view specific pages on your website > finallypurchase what you have offered online.How can you as a marketer use such data of clickstream behaviour for your business?
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