PART A AND B ASSIGNMENTS

PART A. Assignment ‘Check Ins’ (5%)

You will have 4 weeks to work on this project. In order to get early feedback and help you make sure your project is progressing well, there will be 3 in class assignment ‘check ins’, as follows:

Be prepared to share the following with Carley in class when called upon:

• Check In #1: Week 9 (1%)
  • Your Working Partner Contract (you’ll start this in Week 8),
  • Your chosen product or service name,
  • Your DRAFT macro environment (CD STEP) analysis.

• Check In #2: Week 10 (2%)
• Your situation analysis elements: CD STEP, competitor analysis, and SWOT

1. Check In #3: Week 11 (2%)

o Your situation analysis highlights o Target audience description

o DRAFT marketing objective o DRAFT marketing strategies

PART B. Presentation (25%)

• Your presentation will be in Week 13. I’ll randomly assign the order of presentations.
• Both partners will be involved in the Presentation.
• Please be sure to include the following in your presentation:

o A strong and engaging opening, including an introduction of the product or service o Key slides from your situation analysis (choose which ones strategically)

o  1 slide: situation analysis highlights

o 1 slide: target audience description (be creative!) o 1 slide: marketing objective

o  1 slide: marketing strategies

o  ~3 slides: marketing tactics with budget (and which strategy/ies they link with)

Length:

10 minute presentation (maximum)

~3 minute Question & Answer period (facilitated by you)

• Consider 1 minute per slide; don’t feel you have to fill in time – be focused and concise where you can but be sure you cover the important information. Practice in advance!
• You can use handouts, but they’re not mandatory.

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