In this assessment, you are required to choose one of the following businesses: Healthcare, Insurance, Retailing, Marketing, Finance, Human Resources, Manufacturing, Telecommunications, and Travel. You will need to prepare a report on how Big Data could create opportunities and help value creation process for your chosen business. Your target audience is executive business people who have extensive business experience but limited knowledge. They would like to be informed as to how new Big Data technologies might be beneficial to their business. Please note that a standard report structure, including an executive summary, must be adhered to. 1. Big Data Opportunities 2. Value Creation using Big Data 3. Porter’s Value Chain Analysis 4. Porter’s Five Forces Analysis
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