Description
Operations Strategy You have been requested to provide input and creativity on the motel’s name and strategy. Develop a one to two-page proposal using Microsoft Word providing: Part One Recommendation for the Property Name providing a brief explanation for your suggestion. Part Two Computer-generated logo (not expecting a graphic design masterpiece, do your best). Logo must be computer-generated as you will be using it on recruitment, on-boarding, and training materials as part of future projects. Part Three Vision Mission Values Part Four Recommended ADR for weekend and weekday for each month of operation (January through December). For the purpose of this assignment, please base recommended rates on your analysis of STR data only provided in the CHIA STR Report for Zion Area included in this module. Do not factor in current health, economic, political, or social considerations. Formatting Standards Attach a Microsoft Word document with the following proposal standards: Headings must be left justified and underlined. Heading examples for this project include: (1) Property Name Recommendation, (2) Logo, (3) Vision, (4) Mission, (5) Values, and (6) Recommended Weekday and Weekend ADR. Single-spaced document 1-inch margins on the top, bottom, left, and right
12-point font (Arial or Times Roman)
Include a reference page listing in APA format the books, journals, industry documents, and websites you utilized to develop your project. Since your submission will not be a direct copy of information, you do not need to cite within the document. Make sure to paraphrase to avoid text with more than 3 words quoted from another source. Copying material greater than 30 words is not permitted, even with a reference.
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