Modern Marketing

Steps to complete this assignment:

1st required post: Address required questions listed below. Feel free to use any format, such as table and flow chart, to help express your idea(s) effectively and efficiently. Make sure to explicitly incorporate, apply and cite something from your chosen and required reading listed below. Search more articles when needed.

1-a. Please describe at least one lesson you have learned from this Modern Marketing class so far. This lesson can need to be either quite important to you or quite unique. Please justify. (About 80-150 words in total.)

1-b. Please describe at least one thing from this textbook or assigned readings that you disagree. Please justify.  (About 80-150 words in total.) -(ASSIGNED READING IN FILE INCLUDED)

1-c. In addition to applying what you have learned so far, please first choose, read, and apply ONE of the required readings listed below, and then discuss: “How can you or a firm apply some theories, perspectives, tools, and/or procedures to improve your or the firm's  performance at professional level? (About 100 -200 words in total.)

Note: You can address these questions from a personal level as well (e.g., better understanding of related concepts and knowledge; improved performance, esp. in terms of the cognitive processes at the higher levels (e.g., analyze, evaluate, and create), according to the revised Bloom's Taxonomy posted on the course website (for details about the revised Bloom's Taxonomy, click this link: https://thesecondprinciple.com/essential-teaching-skills/blooms-taxonomy-revised/ (Links to an external site.)

1-d. Based on the selected reading(s) from 1-c,  what kind of new question(s) can be raised and why, especially those related to this course’s concepts, relationships, theories, and methodologies, etc.? If possible, please focus on questions that are unique, interesting, and/or meaningful. (About 50-150 words in total.)

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