On the “slides and documents†page for this course, watch the movie entitled “General Electric.†Answer the following questions:
Does GE use a cost-based or value-based pricing approach? Support your response.
Which of the product mix pricing strategies discussed in the book most closely describes GEâ€s approach?
How did the new positioning statements for the Monogram and Profile lines affect pricing decisions?
https://nationalparalegal.edu/slides_new/marketing/AK_9e/video/GE.html..
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