You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements: Business background Business Overview (Strengths and Weaknesses) Overview of the market conditions, including the competition and economy (Opportunities and Threats) Campaign objectives Target Market Profileo Full demographic and geographic profiles (psychographic profile optional)o Current research, correctly cited Key campaign messages and offers / unique selling proposition Campaign plan / integrated marketing communication plan Campaign evaluation (how the success of the campaign will be measured)
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