Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior. Follow these three steps to complete this Discussion topic:Go to the Strategic Business Insights® (©2009-2014) website and take the VALS® Survey by copying and pasting this URL into your Web browser: This survey determines a person’s consumer preferences, attitudes, etc.Choose a car manufacturing company from the list and visit the company’s website to conduct an information search and evaluate the alternatives of the complete product offering. Using research from Chapter 6 in your textbook, write your response to the following questions pertaining to consumer decision making:To obtain full credit for this Assignment, you must answer the available topic as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus.
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