2,000–2,500 words
In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:
Add the marketing plan section, which should include the following:
Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
Develop the pricing strategy.
Develop your clientâ€s international marketing plan. Itâ€s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
Executive Summary: This summarizes major points of the plan.
Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
Cultural Analysis: Briefly describe how the product fits your selected countryâ€s culture.
Include the following information about expansion into your particular country:
Geographic Research
Target Market Population and Demographics
Economic Research
Legal Research
Political Research
Government Considerations
Language Considerations
Competitive Analysis: Include information about the brandâ€s competition.
The 4 Ps of marketing
Industry information
Marketing Plan
Marketing Objective
Global Positioning Strategy
Product Differentiation
Advertising and Promotional Strategy
Distribution Strategy
Pricing Strategy
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount! Use Discount Code “Newclient” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.
The post international-marketing-27 appeared first on Essay Fount.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
