Marketing Challenges in a New Economy
Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/#60bebd506790
A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
The paper
Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style
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