Your Chief Executive Officer (CEO) calls you into his or her office and wants you to take on a valuable project related to the upcoming 5-year strategic plan. You will work directly under the auspices of the Chief Financial Officer in developing the SWOT (Strengths, Weaknesses, Opportunities and Threats) of the exogenous (external) macro-economic factors that will need to be considered in developing micro based revenue, expense and profitability forecasts for your company or any organization you are familiar with.
The CEO takes out a piece of scratch paper and provides the outline and expectations. These notes include:
1. Meet with the Corporate Sales Manager and ask for the drivers of your own corporate revenue streams. What about elasticity /sensitivity analysis?
2. Meet with the production or expense managers and determine the drivers of expenses; for example, labor cost, unemployment rate, raw materials cost if you are a manufacturing facility.
3. Identify the positive economic data; the situation of a selection of no more than 4 key series of data and sources of drivers of micro performance. This could include time series data on consumption, consumer price index, consumer confidence, interest rates, inflatio
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