Description
NEED COVER PAGE AND RESOURCE PAGE. INSTRUCTIONS ARE DOWN BELOW IN THE LINK. NEED PLAGIARISM FREE
Structure and Outline
History, Development, and Growth of the Company overtime
What events were unusual or essential for its development into the company it is today?
What are some events that led to founding?
What was its initial products?
How does/did it make new products? How are/were marketing decisions made?
How did it developed a core competency to pursue?
Identify the issues and challenges the company face
Integrity, ethical issues
Cash, Borrowing, and Resource Management.
Increased selection and competition.
Marketing and Customer Loyalty.
Uncertainty, not sure what to do? Which product to pursue? How to market its products?
Government Regulations
Reactive vs Proactive problem solver.
Inability to find the right staff.
SWOT Analysis (from the History)
Develop an account of the company’s strengths and weaknesses as they emerged in the history
Strengths, develop an account of all the company’s internal strengths (strong in R&D)
Weaknesses, develop an account of all the company’s internal weaknesses (marketing)
Opportunities develop an account of all the external opportunities you learned in the macroenvironment.
Threats develop an account of all the external threats to the organization
SWOT Evaluation (from you)
The evaluation is about how You view the Analysis
What did the findings mean? (what did You find?)
How would You balance strengths and weaknesses of the company against opportunities and threats?
Do You or did You Is the company in an overall strong competitive position
What Do You ordid You thinkabout the company’s business strategy? Why did it fail?
How do You think the company could turn weaknesses into a strength?
What do You or did You think were some ways the company could turn threats into opportunities?
Can it develop new functions or businesses to accomplish the changes?
Build Narrative (Tell the company’s Story)
What problems, issues, challenges did you find in the background that led to the failure of the business?
What did you find in the SWOT?
Recommendations
What are your thoughts?
What could they have done differently?
If you were the CEO, you would…
What are your recommendations?
Conclusion
What were some things You learned?
Overall was this case informative to You?
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