Upon the successful completion of this module, the student should be able to demonstrate the ability to:
· Assess the development of marketing in creating value in a social context
· Identify relevant stakeholders and assess their impact on the marketing activities of the organisation.
· Critically understand marketing processes, concepts and techniques and their application and use. including the role of the marketing mix, the marketing environment, marketing ethicsFor this task you are asked to produce and present a social marketing plan for the Royal Commission on the Ancient and Historical Monuments of Wales. This is a live project where you will get the opportunity to visit the commission and research their needs first hand.
Your presentation should include typed speaker notes detailing your rationale and details of objectives and implementation of your social marketing plan. Within your work you should discuss a range of theory, drawing from the work discussed within the module as well as your own additional research.You will be given additional guidance from the Royal Commission concerning the problem they wish to solve
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