Please listen to the video: https://www.youtube.com/watch?v=YGJGwPU0XFs , which is an audio associated with an interview of the founder of Zappos.
After you listen to the video, please read the “Developing the Optimal Value Proposition: The 3-V Principle†part in the attached pdf file.
After you finished the two things above, please write a two-page single spaced paper, which should include the answers of the following questions:
Why Zappos is a good example of “The 3-V Principle†framework?
Based on “The 3-V Principle†framework and the interview, how Zappos†offering(s) create superior value (relative to competitive offerings) for target customers, the company’s collaborators, and the company itself?
*If there is any info lacking in the interview, you can just infer it.
*This paper is based solely on the interview and the framework, so please do not use any other outside sources.
The paper should be two-page single-spaced in APA Format. No other outside sources are allowed except the video and the pdf file.
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