Task-1 In this task you will need to develop a report analysing several business opportunities for an organisation.In this assessment you will need to•Study the information in the Case Studyin the appendix•Complete a report comparing several business opportunities available to the organisation. As part of this review•Consider both internal and external factors•Consider costs, benefits and likely fit of the opportunity.In this assessment task you have been appointed the new Marketing Manager for ‘Cocoa Delights’, a chain of 15 gourmet chocolate stores in Melbourne.In this assessment task you have been appointed the new Marketing Manager for ‘Cocoa Delights’, a chain of 15 gourmet chocolate stores in Melbourne. Task-2 In this task you will need to develop short-term and long-term measurable marketing objectives for an organisation.For this assessment task you need to•Review the strategic directions of an organisation, and•Develop marketing objectives that reflect the organisation.oFor each of the marketing objectives identified, you need to define how they will be measured, andoJustify how they are aligned with organisational strategic directions
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