In 250 words, discuss how the Honeywell company could use these types of research findings to develop a marketing plan in order to meet the company’s marketing objectives and business needs. And then answers these questions below with resource citation information:
1.Describe how the Honeywell company differentiates its product and positions its brand
2. Discuss physical evidence of service, service scape, and ambiance.
3. Define the Honeywell company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented
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