The course work is an individual report where you are required to write a report on
the case organizations implementation of its chosen strategy. The report should
analyze and evaluate the organizations chosen strategy highlighting its suitability
given the competitive environment. The report should also address the
consequential implications of change that will occur as the strategy is implemented
and suggest how organizations could manage these changes so that the strategy is
effectively implemented. The report should demonstrate selected strategic
management process of a current business setting and evidence how intervention
techniques have been applied for improving business effectiveness. The report is
justified using analyzed and evaluated theories. This is a 2,500 word report.
The purpose of this report assignment is aimed at developing skills for proposing
and implementing strategic analysis and changes that has an impact on hospitality
business environments. Students will select and analyze hospitality industry
workplace events, programs or services and propose strategic change forimprovement. The report will be based on Learning outcome 2 & 3
The following structure for the individual report guideline is recommended:
Title page: Include report title, students names and students numbers, module
name and code, assessment task, lecturers name and date.
Background: Description of the business situational context. Explanation as to
why analyzing the organizational case strategy is important and explanation of the
competitive environment. In approximately 200- 300 words, provide a basic
background to the strategic communication plan, state the purpose of the report
and provide overview of the rest of the content.
Contents page: List the contents of the essay report (headings, sub-headings)
and the page numbers they appear on.
Presentation of main ideas: Analyze and evaluate your chosen organizational
business strategy supported with theoretical perspectives and strategic
processes.
A. Analyze the organizations external competitive environment to identify
opportunities and threats.
B. Analyze the organizations internal operating environment to identify the
organizations strengths and weaknesses.
Critical evaluation: Evaluate the implications and justifications on how strategies
are implemented and outline how the changes are managed effectively.
A. Justify how selected strategies are consistent with mission and major goals of
the organization.
B. Demonstrate how employed strategies are congruent and constitute a viable
business model.
C. Reflect on the role you played either as an internal consultant or internal
change agent in improving business or organizational effectiveness.
Conclusion: In 300 – 400 words state the summary and evaluation of the ideas
and statement of your own point of view with reasons. Explain why organizational
managers should select the outlined strategies.
*Support your report with examples and evidence of theories and models from
academic literature readings of strategic management and intervention techniques
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