My social media platform is my youtube and Instagram that is called Culture Reviews TV. I use it as a platform to review different creators’ products such as music, art, or fashion. Please read through what my professor asked for the presentation and message me if you have any issues. And make sure the presentation looks good and truly shows what my platform is about.
Students will establish presence/create accounts on a social media platform: Instagram or Twitter or
Facebook professional page (with relevant description and hashtags) in addition, create your own blog, or a podcast or Youtube channel.
• Content created should be relevant to the class discussion and learning. Your social media presence
should be an interactive, current, and engaging platform where you can show and demonstrate your
visual, written, and creative expertise about a particular subject of interest.
• With the use of Hootsuite Platform, the sites and platforms developed will be evaluated on the
quality of engagement with themes of the class, the clarity of expression, and the cultivation of
community through regular posts and comments.
• Students will also be posting to each of the sites they develop over the course of the class. All
posts are required to be professional in nature.
• Students will be responsible for developing a Power point presentation of the aforementioned, and
elements listed below.
This project should be innovative and fun. Before starting review the Social Media Marketing Plan
template (Module 3). The following components are required to be in the You will need to include the
following information:
1. Objectives
a. Describe your objectives for your social media plan using SMART (Specific,
Measurable, Attainable, Relevant, and Timely) strategy. Describe how these objectives support your goals.
b. Describe what you learned from benchmarking similar organizations and their social media objectives. How are these goals a logical evolution of your communications/marketing strategy?
2. Audience
Identify the audience segments you hope to reach.
3. Content Integration
Where does a social strategy make the most sense? Where can it enhance existing marketing,
program, or communications strategy? Identify content assets that can be repurposed,
remixed, or recycled for your social media strategy.
4. Listening and Audience Research
Summarize what you learned about your audience from the social media audit, secondary or
primary research, and listening techniques. Why are you focusing on these audience groups?
What is your plan for ongoing monitoring and scanning during implementation?
5. Social Strategy
Please describe your social strategy: Engagement
a. Promoting
b. Social Content
c. Network Building
7. Tool Selection and Techniques
Describe the specific tools you’ll be using to implement your social media strategy. Why
did you select to use these tools?
8. Measurement
Describe your metrics for success. What specific data points will you collect and how will
you collect and analyze this information? How will you use it to document return on investment?
9. Evaluation and Piloting
Please describe how you will monitor and evaluate your social media plan. How will you
use data to improve your practice? What small piece of this plan will you pilot? Identify
your pilot target audience. How will you collect and implement feedback?
10. Results
Please provided a detailed explanation of your experience and results of Hootesuite
Platform analytics and reporting
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