Description
Regarding your research proposal topic selected in Unit 1 and your research question, hypothesis and 3-5 survey questions created in Unit 3, write a narrative 1,000–1,250-word paper describing your proposed research. Preparing the Research Paper Introduction, Purpose of the Study, and Methodology The required information for this Individual Project includes the following: Introduction Brief overview of your project and what the proposal is going to consist of Purpose of your research and why it is exciting and worth pursuing Purpose of the Study One research question Hypothesis or statement of the problem regarding the research question Your rationale for selecting your proposed research methodology Methodology Research strategy that you will use to explore the problem Method for securing the sample population Method for delivery of the survey questions, or indicate whether interviews will be conducted Explanation of any biases or ethical considerations and what you will do to limit their impact on your research Conclusion Why your research project is valuable How your research is connected to your major goals and your future research interest A time line in chronological order of your research activities from start through completion
Explain the differences between academic and business research approaches.
As posed by studies, academic research is defined as the systematic investigation into a problem or situation in such the research intentions is to identify the facts and opinions that will aid in resolving the problem or even dealing with the situation. on the other hand, business research places a lot of emphasis on the research goals and questions that emerge from business requirements. Additionally, in business research, the focus is always on the products or services they need to research, launch a new product in the market, or understand the new geographic or demographic set-up (Cooper, & Schindler, 2014).
Explain which research approach you as a researcher would choose (i.e., quantitative or qualitative) for your particular research question/problem.
In the given research question on creative marketing, quantitative research will be appropriate as it deals with numbers and statistics. Quantitative research also allows one to test the hypothesis, which is done by systematically collecting and analyzing data, which is crucial in understanding marketing performance (Cooper, & Schindler, 2014). With quantitative research, large sample size will be used, ensuring more accuracy and inclusion. When it comes to collecting information, with this research approach, information is collected quickly, and randomized samples are mainly used, which hinders biasness in the study and gives each individual a chance to be selected to participate in the study (Cooper, & Schindler, 2014). Arguably, quantitative research will focus on facts or a series of information, especially when focusing on a particular demographic. Additionally, quantitative research does not require direct observation to be useful. The study can send surveys to individuals without needing to have someone in the room, which creates convenience and saves time.
Reference
Cooper, D. R., & Schindler, P. S. (2014). Business research methods. McGraw-Hil.
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