Use the company or organization you selected for the Week 5 social media policy assignment.
Design a comprehensive Internal Communication Plan for this same organization based on what you have learned from course content and other research.
Create a business proposal for an Internal Communication Plan of approximately 750 words including the following:
Explanation of why an Internal Communication Plan is needed (You may wish to assume that an internal communication audit has been completed.)
The overall strategy
The implementation process
Ongoing support and alignment
Organizational goals
Roles of key players
Communication flow
Necessary resources
Evaluation measures
Key indicators of mastery:
Application of course material about Internal Communication Plans
Why are they needed?
How are Internal Communication Plans different (in purpose and audience) than an external communication strategy?
What role would a communication audit play in the development of the plan?
Properly identifies the Who, What, When, Where, How, and Why elements of an internal communication plan
Anticipates necessary resources (both physical ones such as money and manpower, but also leadership support as a “resourceâ€)
Provides a framework for how to assess its effectiveness
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