· Choose a company which produces consumer based product for both genders and analyse the following:
1. Your group assignment is to split your team and analyze the company.
2. One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
3. The second team should analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
4. The two teams should now match their findings and write a summary report.
5. What has the company learned about market segments and market targets?
6. How do the two sections of the company Web site assist in its marketing efforts?
Activity: Presentation · Choose a company which produces consumer based product for both genders and analyse the following: 1. Your group assignment is to split your team and analyze the company. 2. One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 3. The second team should analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). 4. The two teams should now match their findings and write a summary report. 5. What has the company learned about market segments and market targets? 6. How do the two sections of the company Web site assist in its marketing efforts? Example: · Nike the shoe giant has made great strides in market segmentation, customization, and customer relationship development. The result is that Nike is also a premier female shoe company. www.nike.com · Each group should have 3-4 members. · Each member should actively participate. · Grading will be based on individual and group performance. · The report should follow the format mentioned below. · The Report should be properly formatted · Font: Times New Roman, Font Size 12 · Line Spacing: 1.5 · Page Borders: 1″ each margin on the left and right sides · Paragraph need to be justified · Submission and presentation date is week 13, Sunday · Arrange the Reference in alphabetical order Rubrics for presentation Subject/content knowledge ( 3 Marks ) Knowledge Application ( 3 Marks ) Communication Skills ( 2 Marks) Participation in Group ( 2 Marks)
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