Tesla in China
Write paper 3 pages for demographics and target market of Tesla in China
Instruction:
Demographics and Target Market Definition: Define the target market and make a profile of the customers of the company. The target market definition of a company begins with segmentation. If the market is segmented then elaborate the basis for segmentation and define each segment and its characteristics. If the company does not have segmented markets then investigate and determine if segmentation is possible. Collect data for Table 1 and use it for the purpose.
Most of the data for the project can be obtained from various secondary sources including Global Market Information Database (GMID), Census Bureau, Globaledge (Michigan State University), The World Bank, United Nations, Central Intelligence Agency (CIA), Heritage Foundation, Freedom House, Transparency International, IBIS World, LexisNexis, Wharton Research Services, etc.
Table 1
Demographics and Target Market Definition
Year
2011
2012
2013
2014
2015
2016
Population: National Estimates at Jan. 1st, mn
Households in US$ mn
Urban households as % to total
Household size-Occupants per household
Percentage of households with an Annual Disposable Income over US$5,000 (???)
Annual Disposable Income per household
Average Annual Income of Households with a Disposable Income over US$5,000 (???)
Consumer Expenditure on your product, US$ mn
GDP Measured at Purchasing Power Parity, US$ mn
Per capita PPP GDP
Life Expectancy at Birth in years
Adult Literacy Rate % of population- aged 15+
Savings Ratio
Financial Cards in Circulation
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