Criteria
Expectations
Audience
(15 points)
– Target audience identified; audience is related to a specific community or current/future career
– Writing adapted to the audience effectively
– Audience-based reasons and evidence used
– Style and form appropriate for the audience used
Introduction: Presentation of Causes/Effects and Thesis
(15 points)
– Gets readerâ€s attention
– Introduces the issue for which the writer will establish the cause-effect argument (related to the authorâ€s specific community or current/future career)
– Explains the importance of the causes or effects
– States a clear claim/thesis with specific causes or effects to be developed
Development of Writerâ€s Position
(35 points)
– Develops the causes or effects logically and thoroughly
– Explains in detail how the relationship stated in the claim in fact exists
– Provides convincing and sufficient evidence to support the claim
– Doesnâ€t jump to quick conclusions or generalizations; doesnâ€t discuss the relationship only at a national or international level
Development of Rebuttal
(25 points)
– Carefully considers possible objections and/or alternative explanations
– Shows (with evidence) weaknesses in opposing views and refutes them effectively
Conclusion
(15 points)
– Brings essay to a closure
– Concludes by summarizing the cause-effect relationship discussed in the paper
– Leaves strong last impression
Integrating Sources
(15 points)
– Sources attributed properly and incorporated into the text effectively
– Scholarly and academic/credible sources selected; writer’s reasoning for source choice is apparent
– Sources summarized, paraphrased, or direct-quoted when appropriate (used a minimum of 5 citations)
Citation and Documentation
(10 points)
– In-text citations and References page adhere to APA guidelines
– Project formatted according to APA guidelines
Conventions
(10 points)
– Topic sentences, concluding sentences, and proper transitions used
– Grammar, punctuation, and spelling errors corrected
– Writing flows well
Multimodal Component
(10 points)
– Relevant, purposeful visuals and/or other media selected
– Supports writerâ€s points clearly and logically
– Integrated into the paper strategically, with consideration to the target audience, rhetorical purpose, and genre
Multimodal Analysis
(15 points)
– Explains and justifies design choices of the multimodal component in relation to the specific audience identified
– Discusses use of the rhetorical appeals (ethos, pathos, logos) through all parts of the multimodal component
– Reflects on the utility of composing in different media and how he/she might apply these skills in other areas of his/her life
Revision Analysis
(10 points)
– Synthesizes the feedback received through multiple channels
– Discusses how feedback was applied and reasons for making the revisions
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