Description
I have two guidlines I will send/attach to the person who does this that describes in detail what needs to be done. I am required to create a business plan where you describe how to start a small business, what the goals are, how to achieve those goals etc. This will be in better details with the attached file. It doesn’t have to be perfect. You can choose any business you want, whatever is fine by me. This is a very easy assignment I just have very little down time with two jobs I am working. Email me if you have questions. Also I can attach the files via email if I cannot here. My email is arcarter1992@yandex.com
Introducing Your Business Plan ProjectPlease inform instructor of your business idea. It is on a first come, first serve basis.OVERVIEWThe purpose of the business plan project is to introduce you to the excitement and chal-lenges of starting a business. I want you to be as fascinated with the prospect of running a business as Michael Dell was when he started Dell Computer from his college dorm. Or as en-thusiastic as Phil Knight was when he thought of the company now called Nike in order to fulfill a graduate-school assignment.The business plan is a semester-long project that will require immediate and continuous work throughout the entire semester. To help keep you on track for successful completion of the project, you will need to add information to your business plan on a weekly basis. The work required to prepare the business plan is significant and time-consuming.The business plan project is a major component of the course and has been designed to guide you throughout the semester by helping you focus on the job of developing and prepar-ing your business plan. The quality of the final product is up to you. I hope you provide a busi-ness plan that they are proud of but will enjoy the process of collaborating on the project.2CHOICES AND TASKSAs you progress with this project, you’ll face a number of choices and tasks:
Type of CompanyYour fictitious company can be any type of company as long as it’s connected to a specific in-dustry. For example, it could be a component supplier to the industry, a competitor (making some innovative product), an industry publication, a company providing services to those in the industry, or a retailer.The most important decision that you will make is what your great business idea will be. Put a lot of thought into this task. A great business idea will not ensure a successful business plan, but you will find it hard to construct a workable business plan if you don’t build it around a good business idea.
ResourcesUse multiple resources to develop your business plan. Resources include your text, other texts, the Internet, materials handed out in class or obtained from the class Web site, library re-search, newspapers (such as the Wall Street Journal, the New York Times and the Financial Times), business periodicals (such as BusinessWeek and Fortune), industry publications, materi-als received directly from companies in the industry, discussions with business leaders, and consultations with your course instructor.To produce an excellent business plan, you should also take advantage of the constructive feedback that you will get throughout the course from your classmates, your instructor, and others.3
Format for the Written Business PlanA business plan is a written description of a business. It provides the reader with an interesting story of what the proposed business will be like. It is also an indispensable tool for attracting investors and/or obtaining bank loans for a new business. The standard business plan format section of this document lays out the format to follow in creating your business plan.
FeedbackYou will receive feedback from your instructor and you will be expected to respond to these suggestions and incorporate your responses into the writing of your final business plan.Your final business plan will build on your submitted assignments, test, and quizzes throughout the semester; the final version should be more than just a cut-and-paste version. A business plan requires additional research and substantial rewriting of the sections that you have produced during the course. Your final version will include sections that have not been assigned earlier.STANDARD BUSINESS PLAN FORMAT: INSTRUCTIONSLengthThe business plan should be 10-15 doubled -spaced pages (not including the title page and ta-ble-of-contents page), Double-space after headings and between paragraphs and use 12-point type Times New Roman or Calibri, and indentions are required for paragraphs. (MLA FORMAT)4Writing StyleSpelling errors are inexcusable (there is a spelling-check on your computer), and grammatical errors are frowned upon. This is an individual effort. You want your business plan to read as one of the best plans in class. Make sure sections are not glued together at the last minute.Minimum RequirementsYour business plan should address all the issues raised in this document. Each student is en-couraged to supplement required information with additional relevant material. For example, if social responsibility issues are particularly relevant to your company, you can add a section even though the topic is not required.Deviations from Standard FormatBecause the structure and content of a business plan can vary according to the type of business proposed, you may need to alter some details in the sample format in order to describe your proposed company. You should let your instructor know of any significant changes in format.Section Descriptions
Title Page (If you chose a pet spa, a picture of a pet may be a good graphic to include.)The title page must contain the following: Name Date Company’s Name Address, City, State Phone Number Website (if applicable)5
Table of ContentsSelf-explanatory, but if you are unsure, please research a sample table of contents.
Executive SummaryThe executive summary is a synopsis that should give the reader a preview of what is con-tained in the business plan. It is what the reader looks at first and should capture the reader’s attention. An effective approach in writing the executive summary is to paraphrase important sentences from each section of the business plan. This process will ensure that the essential information of each section is included in the executive summary. The executive summary is typically one to three pages long, but for this class, one page is acceptable. It should be written after the entire business plan is completed. This section is very important. Spend time on it.
Description of Proposed BusinessHere, you present a brief description of your proposed company. The purpose of this section is to tell the reader why you are starting your business, what benefits it provides, and why it will be successful. Some of questions to answer in this section include:• Why are you starting your company? What market need will you meet?• What is the basic activity of the business?• Will the company focus on manufacturing, retail, or service?• What goods or services will the business provide?• Who will be your primary customers?• Where will your company be located?6• Why will your company be successful?Because later parts of the plan will provide detailed answers too many of these questions, this section should provide only an overview.
Industry AnalysisIn developing this section of your business plan, the team’s first challenge will be to identify the industry in which its company will compete. Next, you’ll need to learn as much as possible about that industry. The industry analysis section of your plan should provide an overall as-sessment of the industry. It should answer such questions as:• How large is the industry? What are total sales for the industry in volume and dollars?• Is the industry mature or are new companies successfully entering it?• What opportunities exist in the industry? What threats?• What factors will influence future expansion or contraction of the industry?• What is the overall outlook for the industry?• Who are your major competitors in the industry?• How does your product differ from those of your competitors?
Mission Statement, Vision, and Core ValuesThe mission statement describes the purpose or mission of your organization—the reason for its existence. It tells the reader what the organization is committed to doing. The mission statement is not a story. It is a mission and should be specific.7Core values are fundamental beliefs about what is and is not appropriate and what is im-portant in conducting company activities. Core values are not about profits, but rather about ideals. Their function is to help guide the behavior of individuals in the organization. The core values differ from the mission statement. Please research sample core values of a well-known business.
Management PlanManagement makes the key decisions for the business, such as its legal form and organization-al structure. This section of the business plan should outline these decisions and provide in-formation about the qualifications of the key management personnel.A. Legal Form of the Organization. Report the legal form of business ownership chosen by your company, along with the rationale for your choice.B. Qualifications of Management Team and Compensation Package. (Note: In describing management qualifications, pretend that you graduated from college 10 years ago.) Provide information about the qualifications of the management team members (edu-cation, experience, expertise, etc.).C. Organizational Structure. Describe the relationships among individuals within the com-pany, listing the major responsibilities of each member of your management team.
Goods or Services and (If Applicable) Production ProcessThis section provides a detailed description of all goods and services to be provided to the marketplace. You should identify the characteristics of your goods or services, such as appear-ance, features, quality, reliability, durability, usability, and ease of maintenance. Explain why8your proposed goods or services have advantages over those offered by your competitors. In other words, be sure to answer the question: What competitive advantage will your company have over similar goods or services now on the market?This section should also indicate how the company intends to obtain or produce the prod-ucts that it will sell. Your write-up will depend on whether your company is a service company, a retailer, or a manufacturer.A. Service Companies. For each service offered, indicate how the service will be provided. Also furnish information about the number and qualifications of people that the com-pany will employ.B. Retail Companies. Explain where the company will purchase the products that it will re-sell. Who will be your key suppliers?C. Manufacturers. Furnish information about product design and production process. Be sure to address the following questions: How will products be designed? What technol-ogy will be needed to design and manufacture products? Will the company run its own production facilities, or will products be manufactured by subcontractors? Where will production facilities be located? What type of equipment will be used? What are the design and layout of the facilities? How will the company ensure that its products are of high quality?
MarketingThis section should focus on your target market and customer needs as well as product charac-teristics, pricing, distribution, and promotion. Each of these items is briefly described below:9A. Target Market. Provide a profile of your intended customers (age, gender, income, in-terests, etc.).B. Customer Needs and Product Characteristics. Identify your customers’ needs or wants and link them to the characteristics (appearance, features, quality, reliability, durability, usability, ease of maintenance) you described in your “Goods or Services and Produc-tion Process” section.C. Pricing. Describe your proposed pricing strategy for each product and indicate why you selected that particular pricing option. Compare your pricing strategy to that of your competitors.D. Distribution. Describe the means by which your goods or services will be distributed to customers. Will you sell to customers directly, over the Internet, or through retailers or wholesalers? How will you get your products from your suppliers, subcontractors, or manufacturing facilities to your customers? Will you have your own warehouse?E. Promotion. Outline a promotion strategy for your company. How will you tell people about your product and persuade potential customers to buy it? What types of adver-tising will you use? How will you maintain positive relationships with your customers?F. E-Business. If you intend to use the Internet to promote or sell your products, also pro-vide answers to these questions:• Will your company have a Web site? Who will visit the site?• What will it look like? What information will it supply?10• Will you sell products over the Internet?• How will you attract customers to your site and entice them to buy from yourcompany?
Financial PlanThis section will provide projected sales forecasts and income statements for a three-year pe-riod. It will also indicate the funding you need for start-up and initial operations as well as pro-posed sources of funding.
References Be sure to cite any outside sources that you use in preparing your business plan.
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