Zara is one of the largest international fashion companies. It belongs toInditex, one of the worlds largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution, and sales through our extensive retail network. For more information about the organization, please read the attached case study and visit the Inditex Group website:www.inditex.com. You are working in the Marketing Department of Zara, Sydney Office. Your Marketing Manager has asked you to undertake the project work of the company’s integrated marketing communication. Your tasks include defining the parameters of the project, using project management tools to develop and implement project plan, consulting and communicating with relevant stakeholders to generate input and engagement, finalize the project including documentation and review the project outcomes.
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