Assignment 3: Harley-Davidson: Business Overview

Assignment 3: Harley-Davidson: Business Overview

Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson’s strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled “Harley-Davidson Today: A Brief Overview of the Business” to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:

• The CEO’s vision and overview of 2009 performance
• The organizational structure and management team
• A brief description of each of the brands/business units and the products and services offered
• Key corporate goals and objectives such as new products, new markets, and new customers
• Total Revenues in 2009 and Net Profit in 2009

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