Description
Written Assignment – Assessment of the current situation at a health services organization – Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below. Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit. Approach your written assignment as follows: 1. Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization. 2. Research the organization by visiting its website and, if possible, its location. 3. Research the industry in which your organization operates, e.g. nursing homes, private physician practice. 4. Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content 5. Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content. I Prepare your written assignment by addressing each of the following questions in order: 1. What is the mission of the health care organization? 2. What are their corporate level goals? 3. Who are their customers? 4. From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses? 5. From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats? 6. Who are the primary competitors to the organization? 7. Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not? NOTE: You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means. Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization. Be sure to offer your rationale for your conclusions.
Marketing Program
SWOT Analysis Worksheet
Directions: Carefully read the case study and note every strength, weakness, opportunity, and threat. Don’t forget to look at the exhibits and charts; these can point out important information for your SWOT analysis. You don’t need to fill in every cell in the tables, although some cells may have several entries. You may need to conduct additional research on the industry, the economic climate, and other topics to fully understand the environment in which the company operates.
Internal Micro Environmental Factor
These are strengths; they will help the marketing effort
These are weaknesses; they will hinder the marketing effort
a. Company
b. Suppliers
c. Intermediaries
d. Competitors
e. Publics
f. Customers
External Macro Environmental Factor
These are opportunities for the company in its marketing efforts
These are threats to the company’s marketing efforts
a. Demographic trends in the population
b. Cultural influences affecting consumer decision-making
c. Natural resources needed as inputs by marketer
d. Political or economic conditions affecting consumers’ purchasing power
e. New technologies impacting the industry
f. Laws, agencies, or pressure groups that could limit or enhance marketing
Develop a conclusion based on your SWOT analysis that takes into account the most important strengths, weaknesses, opportunities, and threats and their overall impact on the marketing effort. Take this conclusion into consideration when making your final recommendation.
Marketing Program
Competitive Analysis Worksheet
Industry category: (ex. sports utility vehicles) ______________________________
Subcategory: (ex. midsized) ____________________________________________
Subcategory: (ex. hybrids) _____________________________________________
Directions: List your product in the first cell of the Product Name column, then list each major direct competitor in the cells beneath. Think of a product subcategory and determine the main criteria by which the products in that subcategory compete. Replace the four column titles to the right with those criteria (for example, Criterion 1 becomes Speed). Conduct research to fill in each cell with the relevant information.*
Product Name
Criterion 1
Criterion 2
Criterion 3
Criterion 4
Use your table to identify the competitive position of each product.
Competitive Position
Product Name(s)
Basis for Position (e.g., product leadership, cost leadership)
Market leader
Market challenger
Market nicher
*Possible sources of information: Hoovers.com, industry publications, product brochures, comparison websites
Written Assignment – Assessment of the current situation at a health services organization –
Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below. Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit.
Approach your written assignment as follows:
Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization.
Research the organization by visiting its website and, if possible, its location.
Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content.
Prepare your written assignment by addressing each of the following questions in order:
What is the mission of the health care organization?
What are their corporate level goals?
Who are their customers?
From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
Who are the primary competitors to the organization?
Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not?
NOTE: You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means. Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization. Be sure to offer your rationale for your conclusions
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Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
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