Assessment 4 – Individual Brand Plan

As a brand consultant, you have been invited by a large international corporation to provide
a report on a new brand they wish to develop or extend, and market into a single geographic
market. This organisation plans to develop or extend a new brand, therefore you are required
to provide a brand plan for a twelve-month period that aims to create a brand plan to develop
or extend a new brand for the organisation. The branding outcomes that you are likely to
aim for is to achieve brand engagement, loyalty, trust, satisfaction and/or any other satisfactory
outcome for the organisation. This organisation will need your advice and reasoning behind
all aspects of the brand’s development and marketing. You must clearly outline any
assumptions you have made and incorporate academic literature to support/justify your ideas.
Unsubstantiated statements will not provide credibility to your discussion. You can choose
any one organisation from the following industry:

1.       Augmented reality or Virtual Reality

2.       Energy/soft drinks industry

3.       Food industry

4.       Sporting apparel industry