“Using Porterâ€s Five Forces Model to analyze the competitiveness of the________ industry for company Yâ€. – Worksheet
Select a business- business unit you will be conducting the analysis for. Start collecting your information
Select your business:
Name of Business: ____________________
•Provide a clear description of company
•What are the Business units within the company?
•What are the main products/services?
•Are you doing the analysis for a particular business unit or the entire company- dependent on the company you may select a specific business unit for this analysis
•{Companies compete in many industries. Due to the duration of this class, it may be advantageous to select a business unit to conduct your analysis e.g. If Apple is your selected company, you may analyze Apple smart phones or Apple PCs.)
•What industry is this business unit competing within?
Identify the Industry
( if your business unit is Apple smart phones then your industry is the smart phone industry)
•Overview of the Industry/competitive environment
•provide a clear description/positions and names of key players in that industry
• including scope, size, growth forecast, market share, stage(mature, emerging, declining)
•Identify direct and indirect competitors
•Basis for competition
Now for the industry analysis utilizing porters
I just want one force(( Threat of Competitive rivalry))
. Gather the information on Threat of Competitive rivalry
Threat of Competitive rivalry is (use ranking e.g High/Low or 1-5)if
List your reasons to support your conclusion
Are there any opportunities? How?
How does Information Systems affect this force?
After gathering all the information, analyze the results, what impact does this force have?
Summarize your findings, make recommendations. Formulate strategies based on your findings
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