In this assignment you must propose a new advertising campaign for coke company , and compare it with the direction that they have already taken in the recent past. The conceptual framework for this campaign should be closely related to ideas from topic; • Political advertising on social media You should cover concepts and ideas related to one of these topics based on materials from in-class and the assigned readings for the relevant week (available on C4). You may also bring in addition sources if you wish, but you must refer to one the assigned readings in your written report. The concepts you use should inspire the approach the campaign will take. You can design any kind of advertising or marketing campaign you wish, but you should use a discussion of key concepts and your own critical perspective to explain the decisions
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