It is a group project, there divided by three parts. we just started to the first part, since it will due. The first part is about here culture analysis.
My part is searching and analyzing the living condition and language about Australians. The content must be original , it will upload on turnitin.com
For the project we have decided to introduce Hulu to the Australian market. Currently, Australians only have access to a limited selection of Netflix shows and whatever the duopoly (monopolies of cable and streaming service) Foxtel can get rights to. There also have access to Amazon Prime (Prime Video).
Here are the requests on syllabus:
You should choose a country and a product (or service) that is not currently found in the targeted
country and devise a cultural analyses and marketing plan for the chosen country.
For example, you can choose to market an automobile from France (Renault) into the United States
since it is not currently available here.
Cultural Analysis: The data suggested in the cultural analysis includes information that helps the
marketer make market-planning decisions. However, its application extends beyond product and
market analysis to being an important source of information for someone interested in understanding
business customs and other important cultural features of the country. This cultural analysis is
composed of two parts: information on the cultural makeup of the country and the economic analysis
of the country.
The information in this analysis must be more than a collection of facts. In preparing this material,
you should attempt to interpret the meaning of cultural information. With that said, your country
analysis should contain at least one paragraph on each of the following areas:
VI. Living conditions
a) Diet and nutrition
i) Meat and vegetable consumption rates
ii) Typical meals
iii) Malnutrition rates
iv) Foods available
b) Housing
i) Types of housing available
ii) Do most people own or rent?
iii) Do most people live in one-family dwellings or with other families?
c) Clothing
i) National dress
ii) Types of clothing worn at work
d) Recreation, sports, and other leisure activities
i) Types available and in demand
ii) Percentage of income spent on such activities
e) Social security
f) Health Care
VII. Language
a) Official language(s)
b) Spoken versus written language(s)
c) Dialects
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