This week lets talk about the advantages of doing SEO and SEM as a single practice versus, SEO residing with a development team or a specialty agency.
In your initial post research 5 reasons that SEO and SEM work best when done together. Make sure you use sources outside of the classroom resources and cite them. Each reason should be defended in a sentence, You can bullet point these.
If you disagree that SEO/SEM should not be related, it is your job to find 5 reasons why they should not be one practice and defend those with a sentence for each. Again cite your sources and make sure you look for my questions.
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