individual term paper (maximum body of approx. 3,500 words)
Research and analyze two companies competing in the same category- one that genuinely incorporates sustainability marketing into its operations and one that either does not do any sustainability marketing or that only superficially does so. Compare consumer perceptions of their respective brands, and predict the companies’ relative long-term competitiveness in that category.
Need critical analysis, appendix for comparisons as well.
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