In what areas has Club Med developed a competitive advantage?

Case Questions for MGM B01

Case Questions: Club Med

• In what areas has Club Med developed a competitive advantage?
• How defensible are they?
• How successful is Club Med?

–What do you conclude from its financial performance?

–What are the non financial measures of the company’s performance, and what do you conclude from them?

• How serious a threat is the new competition?
• What is the expected value of a new customer?
• What is the company’s culture and what is its impact on the firm’s performance?
• What impact on sales would an increase in service quality have (i.e., what are the “external” economics of quality)?
• What opportunity actually exists for Club Med to increase service quality? What are the relative costs of its options?
• What areas should Jacques Giraud be most concerned about, areas that he should put on his strategic agenda?
• What are your recommendations? Jacques Giraud is interested in knowing what changes would have the most leverage on performance

 

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