Required elements (Table of contents):
- Executive Summary
- Introduction & Background
- External Analysis
- Internal Analysis
- SWOT
- Strategic Lines, Targets & Objectives
- Action Plan: Marketing, Operations, HR & Financial Plans
- Implementation Schedule
- Viability and Conclusions
The Business Plan should be between a minimum of 2.000 words, and a maximum of 3.000. References and Appendix will not count towards
the final wordcount. Please use Arial font, 12-point, with a 1.5. line spacing.
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