Answer from your point of view, experiences, opinion and thoughts
Part A
Many universities contract with commercial companies to run campus websites and e-mail
services. These agreements provide Web services to colleges at little or no cost. However, these actions have aroused controversy, because major companies pay to place advertising on the sites. That gives marketers entrée to influence the attitudes of thousands of students who are involuntarily exposed to product messages. University administrators argue that they could not provide the services by themselves…expect to be able to fill out financial aid forms and register for classes online. Colleges that do not offer such services may lose their ability to attract students.
How do you feel about this situation? Should companies be able to buy access to your
eyeballs from the university or school you pay to attend? Do you think that your university is an exception to this practice?
PART B
Some activists object to Axeâ€s male-focused marketing; they claim that its commercials demean women. On the other hand, Doveâ€s campaign has been applauded because it promotes a healthy body image for girls. Guess what? Unilever owns both Axe and Dove…are you surprised!?
Is it hypocritical for a big company to sponsor positive messages about women in one of its
divisions while it sends a different message in another?
PART C
Wireless devices have quickly become an indispensable part of many consumers†lifestyles. How do you view this rapid transition to a situation where many of us are lost without our “CrackBerrys†or iPhones or Galaxy?
What impact on other lifestyle activities do you predict because of this phenomenon?
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