Write a 500 to 750-word blog post analyzing 2 of the 3 attitude scales found in Module 3 (Semantic Differential, Likert, Visually-Oriented). Your blog post should cover the following:
Introduction: Introduce the objective of the assignment (i.e. what class you are writing this blog post for(PERSUASION is the class) and then introduce which 2 attitude scales you are analyzing. Be sure to define and provide examples of the scales (using your Course Materials and internal citations as necessary to support your work).
Critical Assessment: Address the following questions in your blog post for both scales:
What is the benefit of the scale in measuring attitudes? When could it be beneficial? (Give specific examples).
What is your main criticism of the scale in measuring attitudes?
Theoretical Application: Use ELM & TRA to further analyze the 2 attitude scales you are analyzing. (For example—how does receiver involvement relate to the scales youâ€ve chosen to analyze? Or consider how social desirability bias might influence oneâ€s responses?
Reflect—Thinking Beyond the Research—as you finish your blog post (suggestion: last 50-100 words), reflect on what you have learned from this assignment about: attitude scales, communication (persuasion theory: ELM, or TRA), and how this analysis might shape your future interactions with attitude scales.
Be sure to cite your sources in an APA formatted Reference List at the end of your blog post.
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