PLEASE READ CAREFULLY
Instructions: Please complete the assignment in APA format. Each question has they own instructions. A total of four outside references. Four assignment
For Example: Question:XYZ
Case: USA Today Case study on (Page 313
As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nationâ€s most read newspaper into tomorrowâ€s best resource for news and information. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand
1. What opportunities and challenges in todayâ€s economy have affected and are still affecting USA Today? (300 or more words before references) 2 outside references
2. How has USA Today been able to differentiate itself and stay away from the commodity status of most news sources? (300 or more words before references) 2 outside references
3. As the Chief Marketing Officer for USA Today, your boss asks you to develop a plan that allows readers to fully customize their online newspaper and have audio/video content automatically sent to their mobile devices. How would you go about developing a strategy to achieve this goal?(300 or more words before references) 2 outside references
Case: Mattel Case Study (Page 371)
As a global leader in toy manufacturing and marketing, Mattel faces a number of potential threats to its ongoing operations including tough competition, changing consumer preferences and lifestyles, lawsuits, product liability issues, global sourcing, and declining sales. The case addresses Mattelâ€s social responsibility imperative along with the companyâ€s reactions to its challenges and its prospects for the future.
4. What environmental issues are responsible for Barbieâ€s declining sales? How have these issues also affected other parts of Mattelâ€s product portfolio? (300 or more word count before reference) 2 outside references
5. Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue. Why does customer-focused strategic planning not always prevent issues like this from occurring? (300 or more word count before references) 2 outside references
6. Assume you are the marketing director for one of Mattelâ€s core brands. Upper management is interested in exploring more technologically advanced and interactive toys within your core brand. How would you approach this process? How will Mattelâ€s past failures with interactive toys cloud your decision-making process? (300 or more word count before reference) 2 outside references
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