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why pharmaceutical marking does more harm then good
Stuart 1Annotated BibliographyChiplunkar, S., Gowda, D., & Shivakumar, H. (2020). Adaptation of pharmaceutical marketingand drug promotion practices in times of pandemic COVID-19. International Journal of Health& Allied Sciences, 9, 11–17. https://doi-org.ezproxy.wnc.edu/10.4103/ijhas.IJHAS_81_20This article provides insight into pharmaceutical marketing in India. How this robustsystem was affected by covid and how it successfully markets to physicians.Arnold, D. G., & Troyer, J. L. (2016). Does Increased Spending on Pharmaceutical MarketingInhibit Pioneering Innovation? Journal of Health Politics, Policy & Law, 41(2), 157–179.https://doi-org.ezproxy.wnc.edu/10.1215/03616878-3476093This article looks at the way drug marketing increases the cost of healthcare and does notbring new drugs to the marketplace. Money could be better spent in research than on marketing.Wood, S. F., Podrasky, J., McMonagle, M. A., Raveendran, J., Bysshe, T., Hogenmiller, A., &Fugh-Berman, A. (2017). Influence of pharmaceutical marketing on Medicare prescriptions inthe District of Columbia. PLoS ONE, 12(10), 1–13.https://doi-org.ezproxy.wnc.edu/10.1371/journal.pone.0186060Stuart 2Gifts from pharmaceutical companies to doctors are believed to influence prescribingbehavior. This study shows it could have adverse public health implications and why it should bebannedThoms, U. (2013). Standardizing selling. Pharmaceutical marketing, the pharmaceuticalcompany and the marketing expert (1900–1980). History & Technology, 29(2), 169–187.https://doi-org.ezproxy.wnc.edu/10.1080/07341512.2013.827015This article looks into the beginning of pharmaceutical marketing in germany and howthe field of market research took shape from the 1900 to 1980.Gorlach, I., & Pham-Kanter, G. (2013). Brightening Up: The Effect of the Physician PaymentSunshine Act on Existing Regulation of Pharmaceutical Marketing. Journal of Law, Medicine &Ethics, 41(1), 315–322. https://doi-org.ezproxy.wnc.edu/10.1111/jlme.12022This journal further looks into kickbacks and payments form marketers to prescribers tosee how this may affect the current marketing regulations.Johar, K. (2013). An Insider’s Perspective: Defense of the Pharmaceutical Industry’s MarketingPractices. Albany Law Review, 76(1), 299–334.Stuart 3Johar takes us to the inside to see how pharmaceutical companies develop drugs and howthe industry markets them to consumers. He further analyzes the effects of pharmaceuticalmarketing.Chimonas, S., Rozario, N. M., & Rothman, D. J. (2010). Show Us the Money: Lessons inTransparency from State Pharmaceutical Marketing Disclosure Laws. Health Services Research,45(1), 98–114. https://doi-org.ezproxy.wnc.edu/10.1111/j.1475-6773.2009.01048.xAgain we take a look how pharmaceutical marketing directly affects the prescribingbehavior of providers. We see how some companies use loopholes to get around laws set in placeto stop this kind of behavior.Devlin, E., Hastings, G., Smith, A., McDermott, L., & Noble, G. (2007). Pharmaceuticalmarketing: a question of regulation. Journal of Public Affairs (14723891), 7(2), 135–147.https://doi-org.ezproxy.wnc.edu/10.1002/pa.253We take a look into the marketing practices of pharmaceutical companies in the uk. Somepharmaceutical companies contravene the ABPI code and how the whole system needs athorough review.Scharitzer, D., & Kollarits, H. C. (2000). Satisfied customers: profitable customer relationships:pharmaceutical marketing: how pharmaceutical sales representatives can achieve economicStuart 4success through relationship management.. Total Quality Management, 11(7), S956.https://doi-org.ezproxy.wnc.edu/10.1080/09544120050135498We see how customer satisfaction is linked with profitable customer relations and howpractitioners around the world demand this link.Mackey, T. K., Cuomo, R. E., & Liang, B. A. (2015). The rise of digital direct-to-consumeradvertising?: Comparison of direct-to-consumer advertising expenditure trends from publiclyavailable data sources and global policy implications. BMC Health Services Research, 15(1),1–9. https://doi-org.ezproxy.wnc.edu/10.1186/s12913-015-0885-1Pharmaceutical marketing is an ever changing landscape. We examine how the mediaused is becoming more and more digital. Is also looks at the new transparency regulations andhow this is helping change health policies around the world
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