Description
Choose a major corporation’s website to work with and discuss, the memo should identify three levels audience technically/ information on a corporate website.
Content 40%
Choose a major corporation’s website to work with and discuss
The memo should identify three levels audience technicality / information on a corporate website
Non-Technical
Semi-Technical
Highly Technical
Review the module readings and videos, along with the examples given from the San Jac website in Unit 1.2 to gain an understanding of audience analysis
Successful memos will incorporate terms and concepts from the chapter reading and module materials into the discussion
You should also use the ‘Audience Use and Profile’ worksheet to analyze and discuss each section of the webpage analyzed
Using the course materials and the worksheet will help you generate discussion
You may repeat the use of terms—such as primary, secondary, experts, et. al.—as needed in the paper
The memo should use description and examples to illustrate the concepts being discussed
Organization 20%
The memo should have an introduction, body, and conclusion
The introduction should briefly preview the body content and discussion
You may present a three-prong thesis identifying the three levels of technicality
The memo should have at least three unified body paragraphs, each identifying and discussing one of three levels of technicality
Each body paragraph should have a topic sentence
The conclusion should review the body content and close by considering your audience
Format 20%
The paper should be formatted as a memo as shown in Unit 1.1
Papers that make no attempt at memo format cannot receive a B
After the last line of text, Insert a Page Break
Label the page Appendix – Weblinks
Copy and paste each page weblink discussed in the memo
You may paste screenshots of the webpages discussed on seperate pages if you choose
Grammar 20%
The memo should be written in 3rd person. The 1st person personal pronoun “I” should not be used.
The tone should be businesslike and professional, avoiding slang, euphemism, cliché, or other casual speech
The memo should be written in the active voice.
The writing should be clear and concise and show study of the course concepts discussed (Clarity, Precision, Active Voice, Strong Verbs)
Revise for commas, fragments and run-On Sentences
Spelling errors, subject/verb agreement, and incoherent sentence structure are major errors. Papers that exhibit these issues cannot receive a B.
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