hypermarket

1. How might a hypermarket located in India appeal to consumers and orient them to shopping in larger stores?
2. Is the Indian government’s willingness to spend $500 billion to improve the nation’s infrastructure good news for international retailers? Why or why not?
3. Identify the main changes that mark Indian consumers. How can international retailers learn more about India’s youthful demographic?
4. Many of the stats quoted in this case are 2012, 2014. What updates can you add?

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